Camden signs the "Merci Voisin!" campaign
Montreal, October 3, 2023 – Camden is proud to sign the annual major integrated advertising campaign for Voisin convenience stores, a Sobeys Capital Inc. banner, deployed in mass and digital media, including social networks and retail locations. In addition to enhancing Voisin’s brand awareness in a highly competitive sector, the campaign also aims to promote key products in its various stores throughout Quebec.
This year, Camden’s creative team further strengthens the Voisin brand image with a series of three playful TV spots that continue the banner’s “Merci Voisin!” message. Crafted using a “problem/solution” structure, the three speech-free pieces showcase humorous situations in which Voisin products save the day, including the ready-to-eat brand C’est prêt!, the popular Xtraslush, and treats from Ma Zone Bonbon. For the second year in a row, Didier Lucien’s iconic voice provides the closing signature line.
The campaign is based on real-life insights identified by Camden’s strategic department and establishes a communication mechanism that leaves a lot of room for entertainment and playfulness. The messages began airing in the spring and will continue into the fall, mainly in mainstream TV placements and on YouTube.
"This campaign is the result of a trusting relationship and a truly transparent and friendly collaboration with our client," commented Mitch Cayouette, Creative Director at Camden in Montreal. "We are particularly proud to bring a successful theme further while renewing our creative approach."
"With this campaign, the Camden team has succeeded in advancing the Voisin brand in a way that’s in line with its DNA and the reality of its diverse audiences across the vast Quebec territory at specific times of the year. We believe in the potential of this new campaign and are confident that it will generate the expected results in terms of both awareness and sales," concluded Raynald Pepin, Marketing Manager for Convenience Stores and Gas Stations at Sobeys.
Credits:
Sobeys: Raynald Pepin, Annabelle Rioux, Talke Krauskopf
A campaign proudly created and produced by Camden
